Professional Course in
Search Engine Optimization

18 HOURS | CLASS ROOM BASED | INR RS.8,000/-

Search Engine Marketing / PPC / Google Adwords Training in Hyderabad, Training at Digital Marketing Academy

SEO also known as Search Engine Optimization, is the process of increasing the ranking of a website or web pages in search engines (like Google, Bing, Yahoo, etc..) natural / orangic search results. SEO process helps search engines find your website in response to the visitors search query / keyword..

At Digital Marketing Academy (DMA), we take pride in our ability to share the 8+ years of Search Engine Optimization knowledge we have built up. Our exclusive SEO training at Hyderabad will teach you all about the principles of SEO to give you a great foundation to carry out successful Search Engine Optimisation campaigns.

SEO Training Course in Hyderabad

Course Topics

1. Overview of Search Engine Optimization

  • What is search engine optimization (SEO)?
  • Reading a search engine results page
  • How SEO affects your business
  • Setting SEO expectations

2. Keywords: The Foundation of SEO

  • Why you need a keyword research plan
  • How to research keywords
  • Tools to help you analyze keyword
  • Understanding keyword attributes
  • Understanding keyword distribution
  • Ongoing keyword evaluation

3. Content Optimization: How Search Engines and People View Web Pages

  • Understanding content optimization
  • Optimizing for site structure
  • Recognizing different types of content
  • Optimizing textual page elements
  • Optimizing non-text components of a web page
  • Analyzing content quality
  • Exploring the benefits of user-generated content

4. Content Optimization: Technical SEO

  • Interpreting the code behind web pages
  • Understanding how search engines index content
  • Working with canonical URLs and redirects
  • Leveraging microformats
  • Working with server-side factors
  • Using Google Webmaster Tools
  • Using Bing Webmaster Tools

5. Long-Term Content Planning

  • Overview of long-term content strategizing
  • Planning a successful content strategy and avoiding common mistakes
  • Defining your audience, topics, angle, and style
  • Understanding different types of content
  • Getting ideas for content
  • Working with an editorial calendar
  • Promoting your content with social media
  • Measuring content performance

6 A. Link Building Basics

  • Understanding the importance of links
  • How the search engine killed the web directory
  • How link analysis revolutionized web search
  • Exploring the anatomy of a link
  • Not just PageRank: Understanding what links do for your site
  • Explaining Google PageRank
  • Looking at PageRank in practice
  • Exploring keywords and Google bombs
  • The perfect link
  • Dealing with problem links
  • Analyzing links

6 B. Building Links

  • Exploring the two types of links
  • Building internal links
  • Building external links
  • Grabbing low-hanging fruit
  • Fostering a "think links" mentality
  • Working with "local" pages and directory links
  • Reciprocal linking: Is it worth the trouble?
  • Creating press releases
  • Working with article syndication
  • Working with bloggers
  • Creating link bait
  • Examining social networking links
  • Getting more links
  • Working with linking software
  • Exploring Penguin: The new link approach from Google

6 C. The Link Game

  • Buying links: Pros and cons
  • When is paying for links buying links?
  • Finding link services
  • Understanding linking jargon
  • Finding link-building opportunities
  • Questions to ask
  • Executing a link-building strategy

7. Measuring SEO Effectiveness

  • Measuring SEO performance
  • Analyzing keywords
  • Analyzing links
  • Analyzing the impact of social media

8. SEO for Ecommerce

  • Understanding SEO and ecommerce
  • Working with semantic HTML
  • The technical components of ecommerce
  • Exploring ecommerce information architecture
  • Producing ecommerce content
  • Leveraging link building and social media for ecommerce
  • Adapting ecommerce websites for international audiences

9. Local Search

  • Understanding local search
  • Understanding Google+ Local
  • Setting up and optimizing Google+ Local
  • Getting more citations
  • Getting more reviews for your business
  • Optimizing your website for local search
  • The future of local search

10. International SEO

  • Understanding cultural aspects of international SEO
  • Optimizing technical content for international audiences
  • Optimizing translated and localized content
  • Building links for an international audience
  • Analyzing and measuring an international SEO campaign
  • Avoiding pitfalls with international SEO
  • Determining your next steps
Learning Process:

SEO Training Class size will be restricted to 10 - 15 members. The training will be highly interactive and will consist of a combination of class discussions, video material, presentations, case studies, brain storming sessions and assignments.

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