Search Engine Optimization - SEO Training Course in Hyderabad

SEO also known as Search Engine Optimization, is the process of increasing the ranking of a website or web pages in search engines (like Google, Bing, Yahoo, etc..) natural / orangic search results. SEO process helps search engines find your website in response to the visitors search query / keyword..

At Digital Marketing Academy (DMA), we take pride in our ability to share the 8+ years of Search Engine Optimization knowledge we have built up. Our exclusive SEO training at Hyderabad will teach you all about the principles of SEO to give you a great foundation to carry out successful Search Engine Optimisation campaigns.

SEO Training Course in Hyderabad

Course Topics

1. Overview of Search Engine Optimization

  • What is search engine optimization (SEO)?
  • Reading a search engine results page
  • How SEO affects your business
  • Setting SEO expectations

2. Keywords: The Foundation of SEO

  • Why you need a keyword research plan
  • How to research keywords
  • Tools to help you analyze keyword
  • Understanding keyword attributes
  • Understanding keyword distribution
  • Ongoing keyword evaluation

3. Content Optimization: How Search Engines and People View Web Pages

  • Understanding content optimization
  • Optimizing for site structure
  • Recognizing different types of content
  • Optimizing textual page elements
  • Optimizing non-text components of a web page
  • Analyzing content quality
  • Exploring the benefits of user-generated content

4. Content Optimization: Technical SEO

  • Interpreting the code behind web pages
  • Understanding how search engines index content
  • Working with canonical URLs and redirects
  • Leveraging microformats
  • Working with server-side factors
  • Using Google Webmaster Tools
  • Using Bing Webmaster Tools

5. Long-Term Content Planning

  • Overview of long-term content strategizing
  • Planning a successful content strategy and avoiding common mistakes
  • Defining your audience, topics, angle, and style
  • Understanding different types of content
  • Getting ideas for content
  • Working with an editorial calendar
  • Promoting your content with social media
  • Measuring content performance

6 A. Link Building Basics

  • Understanding the importance of links
  • How the search engine killed the web directory
  • How link analysis revolutionized web search
  • Exploring the anatomy of a link
  • Not just PageRank: Understanding what links do for your site
  • Explaining Google PageRank
  • Looking at PageRank in practice
  • Exploring keywords and Google bombs
  • The perfect link
  • Dealing with problem links
  • Analyzing links

6 B. Building Links

  • Exploring the two types of links
  • Building internal links
  • Building external links
  • Grabbing low-hanging fruit
  • Fostering a "think links" mentality
  • Working with "local" pages and directory links
  • Reciprocal linking: Is it worth the trouble?
  • Creating press releases
  • Working with article syndication
  • Working with bloggers
  • Creating link bait
  • Examining social networking links
  • Getting more links
  • Working with linking software
  • Exploring Penguin: The new link approach from Google

6 C. The Link Game

  • Buying links: Pros and cons
  • When is paying for links buying links?
  • Finding link services
  • Understanding linking jargon
  • Finding link-building opportunities
  • Questions to ask
  • Executing a link-building strategy

7. Measuring SEO Effectiveness

  • Measuring SEO performance
  • Analyzing keywords
  • Analyzing links
  • Analyzing the impact of social media

8. SEO for Ecommerce

  • Understanding SEO and ecommerce
  • Working with semantic HTML
  • The technical components of ecommerce
  • Exploring ecommerce information architecture
  • Producing ecommerce content
  • Leveraging link building and social media for ecommerce
  • Adapting ecommerce websites for international audiences

9. Local Search

  • Understanding local search
  • Understanding Google+ Local
  • Setting up and optimizing Google+ Local
  • Getting more citations
  • Getting more reviews for your business
  • Optimizing your website for local search
  • The future of local search

10. International SEO

  • Understanding cultural aspects of international SEO
  • Optimizing technical content for international audiences
  • Optimizing translated and localized content
  • Building links for an international audience
  • Analyzing and measuring an international SEO campaign
  • Avoiding pitfalls with international SEO
  • Determining your next steps

Overview

Search engines beat all other media in driving visitors to web sites, more than 77% of Internet users use search engines like Google, Bing, Yahoo, and others to find the relevant websites. Furthermore, 78% of these users will abandon their query if the first three pages of listings don’t yield the result to their search. So it is imperative you do something to get your site high in the search engine rankings to get noticed by the prospective customers- hence the need for SEO - search engine optimization.

DMA’s Search Engine Optimisation (SEO) training course provides a very detailed and real-time, practical insight into how to maximise the position and ranking of your or your company’s web site with the most important search engines and directories around the world.

SEO is widely recognized as a fundamental part of any digital marketer's arsenal, yet it still remains elusive and misunderstood by many marketers who still follow SEO techniques from the old age. Digital Marketing Academy’s certified SEO training course demystifies the jargon associated with SEO helping marketers, web-designers or developers create successful Search Engine Optimization campaigns that will compliment other online marketing activity.

This SEO training course offered at Hyderabad is fully packed of useful strategies, real-time case studies, recommended tools and the very latest research on best practices in SEO Industry. This SEO course aims to empower you to either run your own SEO campaigns or to better manage your company’s.

How can it help me?

SEO Training & Freshers! Career Growth.

Our faculty has already elaborated on this topic in our blog post. In short, SEO is major part of Digital Marketing. Major, Small, Medium and Large businesses are creating their presence online. More and more new E-commerce and Mobile commerce companies are getting incorporated, whose main objective revolves around Digital Marketing. SEO has very bright future for freshers. Digital Marketing is not technical, it’s a mix of Art + Science + Strategy.

“Traffic is the thing that drives the whole website, No website can survive without traffic” and with proper training in SEO, you as an SEO professional can bring traffic to your clients website. As far career prospects, there are plenty of SEO openings in the market, but there is lack of right people with real SEO skills. We hope, we made the point.. if you still have queries, please give us a call for free counseling..


SEO Training for Business Owners!

Are you a small business owner? As you are at this page, we guessed that you have already visited google.com and searched with keyword related to your business and instead of seeing your own website listed in the google results, you are seeing your competitor websites. This can be very frustrating experience. the reason behind those rankings is, all your competitors have applied some level of SEO to their websites.

If you are owner of a business and would like to have to create your business online presence, self or with a small team, this SEO Training course will help you. You do no need any technical background to benefit from this training course. for more information on this training course, please give us a call or submit the call-back form in the right panel..


How can SEO Training help developers?

If you are a programmer or developer who create websites or very specifically build ecommerce websites, portals, cms platforms, then this SEO Training is for you. You should learn SEO because: SEO will make you better developer. As a developer you would be developing sites for your clients or the company you work for... The ultimate aim of any website is to attract visitors and the best source to attract visitors from online is of-course search-engines like Google and Bing. You can optimize the sites you build by building faster websites, accessibility (by making sure 100% visibility of appropriate web content to the end users and search engines), smart SEO friendly architecture, Security (by not letting search engines find the stuff they shouldn’t), Implementing Schema.org Micro-data formats, etc right in the theme during the development stage.

On an average 85% of the traffic comes from search engines. So if proper SEO techniques are not implemented during the development stage, then it might mess up the entire business of your client. And I am sure when clients learn about SEO sometime; it would be nightmare for the developers to rebuild the system. Developers can instead learn the SEO basics, implement them from start and make everyone (client and search engines) happy... Digital Marketing Academy provides SEO Training in Ameerpet, Hyderabad. If you are a group of programmers, we can customize the SEO Training for developers.


Career Prospects

Our aim to put you head and shoulders ahead of other Digital Marketing professionals in the country.

Unlike other programs in the country, where most of the sessions are theory focussed, we designed this course so that at the end of the course, it would enable you to:

  • Develop advanced skills in the practices that relate to digital and data-driven marketing, including critical analysis and evaluation
  • Plan and manage digital marketing strategies for your organisation and target audiences, taking full account of budgetary and other constraints
  • Increase your capacity to test and measure various marketing channels evaluating ROI for your business.

Learning Process:

SEO Training Class size will be restricted to 10 - 15 members. The training will be highly interactive and will consist of a combination of class discussions, video material, presentations, case studies, brain storming sessions and assignments.

Who Can Attend this Training Course?

Meet us to know us!

No doubt you have lots of questions about our Digital Marketing Academy training courses. Why not get in touch?

Mail the Academy Managers and we call you back right away, alternatively you can also Call us on:

+91 40 4018 9077

Office Hrs: 10:30 AM to 5PM

Upcoming Batches

Weekend SEM / Google Adwords Training Course in Hyderabad

Weekend Batch from Sat Aug 10th & Sun Aug 11th - 10:00 AM to 5:00 PM - Fee: Rs.6000/-

Weekend SMO / Social Media Optimization Training Course in Hyderabad

Weekend Batch from Sat Aug 24th & Sun Aug 25th - 10:00 AM to 5:00 PM - Fee: Rs.6000/-

Weekend SEO / Search Engine Optimization Training Course in Hyderabad

Weekend Batch from Sat Aug 31st & Sun Sep 1st - 10:00 AM to 5:00 PM - Fee: Rs.6000/-

Weekend Digital Marketing In-depth Course in Hyderabad

Weekend Batch from Sat, Aug 31st - 10:00 AM to 05:00 PM and on 1st, 7th, 8th, 14th & 15th Sep 2013 - 10:00 AM to 5:00 PM - Fee: Rs.16000/-

Upcoming Batches - SEO Training in Hyderabad

Course Title
Batch Date
Reg Status
Weekend SEO Training in Ameerpet Hyderabad
Total: 2 Days Session (Sat & Sun) 10:00 AM to 5:00 PM
31st Aug, 1st Sep 2013Reg Open
Weekend SEO Training in Ameerpet Hyderabad
Total: 2 Days Session (Sat & Sun) 10:00 AM to 5:00 PM
3rd, 4th Aug 2013Reg Closed
SEO Training in Ameerpet Hyderabad
Total: 16 Sessions (Mon to Fri) 08:00 AM to 9:00 AM
1th Apr 2013Reg Closed
SEO Training in Ameerpet Hyderabad
Total: 16 Sessions (Mon to Fri) 08:00 AM to 9:00 AM
7th March 2013Reg Closed
SEO Training in Ameerpet Hyderabad
Total: 16 Sessions (Mon to Fri) 06:30 PM to 07:30 PM
25th Feb 2013Reg Closed

Meet Our Trainers


Connect

Indraneel is one of the primary trainers for this program. An IBS Hyderabad alumnus, co-founder of Digital Marketing Academy, he currently heads eCart Consulting Pvt Ltd, a Digital Marketing Consulting and Training firm.

In his past role, he was Business Analyst at Reasoning Global eApplications, a digital commerce centric company that develops eCommerce platforms & solutions.

Santosh also the co-founder of Digital Marketing Academy, with strong technical background of B.C.A and M.C.A has over 5 years of experience in Online marketing. He started his career as SEO Analyst @ Tech Profuse Pvt Ltd and had a long stint at Thomson Reuters as Team Lead.

About Us

Digital marketing training is what we do.. and its all we do.. Digital Marketing Academy prepares you and your organization for the digital era. It's our passion. You might be asking yourself – and rightly so – “hasn’t this been done before?” We don’t think so. And if it has been done before, it certainly hasn’t been done like this. more..

Best SEO Training in Ameerpet, Hyderabad

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